Yeah Buddy and Jetty 2 Jetty Marathon remove 26,000 plastic bottles and plant 2,600 trees

Yeah Buddy says its three-year partnership with United Airlines Jetty 2 Jetty Marathon has helped remove the equivalent of 26,000 plastic water bottles and plant 2,600 trees. The deal ties event participation to environmental action and runs through 2028 as the marathon marks its 40th anniversary.

Why it matters: - The partnership turns marathon merchandise into a measurable sustainability program. - Every competitor who engages with the event helps fund ocean cleanup and tree planting. - The 40th anniversary gives the marathon a chance to frame growth around community impact, not just attendance.

What happened: - Yeah Buddy partnered with United Airlines Jetty 2 Jetty Marathon on a three-year official agreement. - The partnership has removed the equivalent of 26,000 plastic water bottles from the ocean. - The partnership has contributed to planting 2,600 trees. - The event is in Brisbane, Queensland, Australia. - The partnership runs through 2028. - Yeah Buddy serves as the official running hat supplier and a sustainability partner.

The details: - For every exclusive United Airlines Jetty 2 Jetty Yeah Buddy hat distributed at the event, Yeah Buddy commits to removing 10 plastic bottles from the environment and planting one tree. - The company says the model gives each competitor a direct role in measurable environmental change. - Leon Hayes, founder and CEO of Yeah Buddy, said the partnership means every competitor contributes to something bigger than a personal best. - Luke Edwards, Tourism and Events Moreton Bay CEO, said the partnership is about measurable change and a more sustainable and responsible event legacy. - The marathon’s 40th anniversary is a milestone for the event. - United Airlines Holdings Inc. is listed on Nasdaq under the ticker UAL.

Between the lines: - The deal shows how event sponsorship is shifting from brand visibility to outcomes that can be counted and promoted. - The sustainability claims are built into the merchandise model, which makes the impact easier to explain to participants and sponsors. - Yeah Buddy is positioning its products around environmental credentials, not just performance apparel. - The marathon is using sustainability to sharpen its identity as it grows.

What's next: - Yeah Buddy will continue as the marathon’s official running hat supplier through 2028. - The partnership is set to keep linking event participation with bottle removal and tree planting. - Yeah Buddy says it is also developing the world’s lightest running belt.

The bottom line: - The marathon partnership is designed to make each race entry feel like an environmental contribution, not just an athletic one.